Anna Bryan
Anna Bryan
Beloit College
Participant in the 2010 ACM Student Symposium on Off-Campus Study
- Program: Beloit College Exchange Program: Russian State University for the Humanities, Moscow - Fall 2008
- Graduation: May 2010
- Major: Russian
Engaging the Social Commentary Advertisements in the Moscow Metro: Modern-Day Propaganda?
The Moscow metro is a fascinating place, famous for the unique beauty of each of its stations, the efficiency of its trains, and its sheer size and traffic. For me, this vast underground complex contains yet another attraction – its advertisements.
I use the term "social commentary advertisements" to refer to those advertisements which, rather than selling a product, send a message to society. In this way, they resemble the propaganda posters that were so prevalent in Soviet society. By looking at the subjects of these advertisements, we can see what issues are deemed to be important in modern-day Russian society. During my semester in Moscow, the most common themes appeared to be family, smoking, and drug abuse. The advertisements that I researched were used not only to make social statements, but also to enact social change.
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